Develop and design a brand identity for a tea company
Adobe Illustrator, Adobe Photoshop
Adobe Illustrator, Adobe Photoshop
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/4e7e83dc-462a-41a7-91df-7e80890e45dd_rw_3840.jpg?h=dfb368a9ebb87f22b60f0a82a9e24a07)
The Process
I was prompted with a random business concept that then needed to create a full brand identity for. The concept that I was given was a tea shop. I started by coming up with a name and worked from there to create a primary and secondary logo, typography, brand colors, signage, business card, various packaging, and lastly a website.
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/fe320856-95a1-49e4-8253-f8da2787e70e_rw_1920.jpg?h=ab960dc38e67000691ec1fa3bdc9e070)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/16f58cf9-f0e8-4934-8285-f5b6ad4ab5c7_rw_1920.jpg?h=ee93e8983bd8f893bb4071fb0ab46bd7)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/304e4252-cf82-43d7-beb7-6e4b467d9355_rw_1920.jpg?h=fbabb912a1f7912e3a1b68aa3e402c53)
After sketching out logo ideas, I finally landed on a circular logo that matched the brand identity I had created for the company. I wanted the logo to reflect a rustic stamp or seal. After I created a static logo, I moved on to creating an animated version. Again, I wanted the logo to have a stamp feel to it, which is what spurred the last half of the animation.
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/077374b1-9ac7-4eca-9f03-2331293313ce_rw_1920.gif?h=10347ac8082e3379b90e9ed68d4ba6ec)
The following details the logos, overall design styles, and various ways it would be implemented in products.
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/55f1163f-314a-44b5-9e92-22d77158b25f_rw_1920.png?h=96a8dc4c08feedc99e624c56a1b03f56)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/36be4c1e-3df6-4b7f-bd3e-19227b9aa5d2_rw_1920.png?h=7c33cdad63ee904a914471ed47589c7a)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/ff55d296-0c23-46f9-b0a8-67d596fdad5f_rw_1200.jpg?h=54097572c0e4b914d34f453f86647b0b)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/836b71ae-1338-4bb9-8b1b-623b5d5e6dd9_rw_1200.jpg?h=cbf3072d3e925d455a0adf966466455d)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/048c103b-2976-46e9-a63a-02618e88d76e_rw_1920.png?h=105184ba5c7abf1b67b1197fc73b00b2)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/a6fc4f7e-e110-4f03-8188-d875797f2141_rw_1920.png?h=cad16eae8d66cfd4da02db0b88173f47)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/0486e7ed-7ada-4c9b-a085-cb6eccdabbd2_rw_1200.png?h=30232191e572303c77c889b96630c919)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/7e12a07e-10aa-4756-bda2-68d43c279504_rw_1920.png?h=7636079c9f7fd3c9284902bab85380df)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/758bfa39-0c02-453c-ac4a-b56c08f5da36_rw_1920.png?h=2e425c276a08ac3b80c3ba1edc128dc6)
![](https://cdn.myportfolio.com/aab76d4d-fa18-4741-9493-f56062083ee5/ebc472ff-29b1-486e-86ef-ccd48735e963_rw_1920.png?h=e3e5614293d80489ebfe4e42c02a66c1)